Thursday, August 21, 2014


This year’s All for Children collection at H&M offers an innovative and cuter way of dressing up, creating a fantasy world of pieces with a contemporary edge. The active wear-inspired collection is for children of all ages, and will be available from October 30th in selected H&M stores worldwide, as well as online. 25% of the sales price from the All for Children collection will support UNICEF to help the most vulnerable children have a better future through education.

The collection is like an adventure into the woods, with pieces that use colour, texture and print to reflect the nature of the forest. The results are perfect for autumn play, like the padded down gilet that comes with a reflective feather print, while a terry sweatshirt with bat wings glows in the dark, and a jacquard-knit poncho is decorated like a folkloric owl.

Functionality is important in the collection, such as the coated cotton parka with a pile lining, thermal under layers to help keep kids warm as the temperature drops, and a reversible blazer with a reflective insect print. Accessories help to create a total fantasy world, from gorilla gloves, beetle bags and a raccoon’s tail.  

“We wanted to show a totally new way of dressing up one with style as well as imagination. It’s great that such fun pieces will raise funds for such an important cause,” says Emilia Mravec, designer, New Development.

H&M launched the All for Children initiative with UNICEF in 2009 with a $4.5million donation to help children in some of the world’s poorest communities. Initially concentrating on southern India and Bangladesh, H&M’s support to UNICEF has so far positively impacted the lives of over one million children. This autumn’s All for Children collection is a chance for customers to make a personal contribution and help UNICEF give children a better start in life through early education and development.


Thursday, August 14, 2014



Shoes are what we normally take into account especially when we need it to match out outfit. I will personally think about the shoes first before other essembels. Girlish Girls wear heels to look taller and guys wear sandals to have that casual lazy look. 
However, do you ever feel as if you want a more tough edge in your shoe rack? Are you looking for a normal looking shoe but still has that extra sleek style? Dr. Martens is a perfect choice of  edgy trendy style for us!
Dr. Martens is a British footwear and clothing brand which was founded by the Griggs family of Northampton in the English Midlands that had aimed to bring a different concept towards consumers. They had mainly produced shoe designs suited for the young generations who wanted to rebel against the normal clans. Started out as a reliable working men’s footwear, Dr. Martens has now created its products for the women market. As you can see, Dr. Martens footwear has the similar stitch designs and freshly cut leather material which displays that strong fashionable look. The shoes are stitch strongly with 8 heavy cord thread by using a machine called ‘Puritan’ which creates a line of three stitches over a part and into the side vamp.