Monday, November 29, 2010

Shout Awards 2010

shout awards was held on 20th November 2010 at Bukit Jalil Kuala Lumpur. After attended the event last year, I never really wnat to attend it this year but i got the invitations and my friends really want to go and I say why not. the event went good, with the theme for celebrities Loud and fun I guess.

never really a fan of this Genre of awards, I always thought its too young for me. hahah back to fashion business! my favorite outfits by the celebrity is Yuna! Also the BIG and the IT winner of the Night. Congratulations Yuna.

yuna wearing Grey jump suit with pleats at the hips and hoodie, she accessories with shocking pink Hijab and cerulean heels. very nice:) 

Oh I try to dress young that night (my ugly night), I met Azura, Malaysia's amazing supermodel!:)

photo by: yuna -

Thursday, November 25, 2010

Jim Thompson In KL soon

The mystery behind the brand founder still on, and become the word of mouth. whatever it is the brand is opening its boutique at Pavillion Kl I am sensing Next year, or this December.  I read few reviews, but i can't wait to feel it for myself.
photo by: Ash @ Ashman Mahfudz

M-IFW by MIFA - Khairi Sufi

I start to get more and more annoyed of the pictures that I took. Its mostly not sharp, blur, and not on time. sorry I am not professionals, its just i dint use any flash light so the shutter speed is low. Btw, this the third designer of the BDA fashion Obsession show on the thrid day of M-IFW from Khairi Sufi.

Lots of bright color going on, big pleats detailing. it's fine but its just fine. I just thought the fabrics used could be richer and the silhouette should be more enchancing. 

 like this:)

 Muse for Khairi Sufi, Beautiful Ms Julia Ziegler.
 the problem with most celebrity is they are not model with model cutting, which is ok, but its a designer responsibility to work on what the celebrity have, but here there is just lack of fill in. 
Overall, Good job Khairi :)

Photo By: Ash @ Ashman Mahfudz

Tuesday, November 23, 2010

Looks at Uniqlo party

My external memory is full. Too many pictures I guess, and I still have many reason not to sort it out. haish. so as i was sort of sorting the pictures,I  found few pictures that I took when I attend the Uniqlo pre-launch party earlier this month.

this is so chic
Anna Wintour said "There's always a way to wear fur" As we are blessed with this amazing Hot-humid climate, this I think is our way to wear it.

classic, period.:
photo by: Ash @ Ashman Mahfudz

Monday, November 22, 2010

M-IFW by MIFA - Hazree Wahid

I was super excited when the host of the day Ms Casandra Patrick introduce Hazree Wahid and says this collection was inspired by the Sex and The City movie. Which I am a BIG fan. the collection use glitters as to represent the glamorous life of New York portrayed in the movie.
 with bright chiffon fabrics to complete the creations. I like the collection but I was expecting More and More,  there should be more Sex and The City in it. or i am just obsessed. Hahahah


photo by: Ash @ Ashman Mahfudz

Friday, November 19, 2010

M-IFW by MIFA - Sasha Rowena

Malaysian own handbags and women accessories designer Sasha Rowena, showcase her latest collection at M-IFW '10 which open the show of BDA: Fashion Obsession on the 3rd November. the brand which was launched in late november last year have saught many media attention and heart of contemporary women.

 the designs are mostly very structured, simple using printed motif. here are some of the collection by Sasha Rowena.

 Muse and model for Sasha Rowena is the beautiful and cute Ms. Sazzy Falak:
I personally understand the tensed and busy schedule for designers that are doing show. I just think Sasha could wear something better for her show. But whats important is the product! and F-lover is loving it. very good start for Sasha.


photo by: Ashman Mahfudz

Thursday, November 18, 2010

Pinky Bag

Another red carpet photo from Uniqlo's pre launch party. I am very attracted to the structured white and pink hand bag. cute much!

photo by: Ashman Mahfudz

Tuesday, November 16, 2010

M-IFW by MIFA - Who's Next?

Mifa organized a competition for youn inspiring designer and models to colors our fashion industry. 3rd November 2010 mark the Top 10 finale show and judging to determine which designer and model is the best.

Michele Chia creation

the winner

I have nothing much to say, but if this is the future of our fashion industry I am totally happy!, 10 great designers, 10 very great models! i personally like iqa and yuen on the runaway, Yuen won the best model for mifa 2010.

photo by: Ashman  Mahfudz

Sunday, November 7, 2010

looks on M-ifw 2010

Eric Choong interviewed by Cassandra Patrick(wearing khoon hooi)

3rd November 2010 mark the second day of the Malaysia Intenational Fashion week, well basically it is the first day. well the previous day was only occupied by the participating sponsors slots such Guess and Poney and the Glam Gala Night.

i loveeeeee this

Jonathan liang

this are some of the look of the lovers who attend the show for the day, the day draw many young and fresh looking lovers


photo by: Ash @ Ashman Mahfudz

Saturday, November 6, 2010

Uniqlo Kuala Lumpur

Uniqlo, the number one fashion retail brand in Japan open its largest store in south east Asia here in Kuala Lumpur. there is no doubt that this brand have gathered it's best PR effort to promote and advertise the brand opening in Kuala Lumpur.

the coverage on print media, billboards, buses and others alternative media have help to create hype of the brand opening in kl. even it is not exaggerating if i said it have reach the awareness stage of public in KL towards the brand.

I was just finishing my M-ifw shows of the day when i passed through Farenheit88 (where the store is located) on the 3rd November when I was called in to join the pre launch party held inside the farenheit88. the event start of with arrival of celebrities guests such Jaclyn Victor, Henry Golding, DJ Goldfish, fellow amazing Blogger Joyce and many more strut the red carpet.
Joyce, DJ Goldfish, Liyana Jasmay, and Aaroan aziz

the event also attended by fashionistas, and media guest. Later the night the celebrities strut the runaway showing Uniqlo's Collections .
sazzy falak

Mr. Henry Golding, woot woot!

dude, work it
liyana jasmay

the officials attended the pre opening party are the CEO of Uniqlo Mr. Tadashi Yanai and Mr Satoshi Onoguchi, Managing Director of Uniqlo Singapore and Malaysia and it's team of management .
Mr Tadashi Yanai

the Brand offers wide range of items for everyone. I have not personally try it, but from the comments i received, it is all positive. With and affordable price and high quality I am sure Uniqlo will colors and rock our everyday fashion wear!

the store is officially open on 4th November 2010 at farenheit88 Bukit Bintang (formerly known as KL PLAZA).

photo by: Ash @ashman mahfudz


As I walk out from the slot of the third day of M-ifw,
passing through numbers of lovers who look just fashion.
to grasp some fresh air, i was stop by the look of this Sudan origin girl.


and perfectly match up the Mifa board outside pavillion.
keep kicking while loving lovers,

photo by: Ash @ ashman mahfudz

Friday, November 5, 2010

Chanel bag. Pavilion street of fame.

photo by: Ash @ashman mahfudz

Thursday, November 4, 2010


hello lovers,
as I've been buzzing in this blog about Mifa and it is finally here right now. the anticipated fashion event of the year is here. I've been attending and not attending the shows organized. Also, this year I've been offered to prepare a Public Relations tool for a designer! taking one step at a time.
all i can say the work is still progress, the report on Mifa 2010 will go on until December 2010. so stay tuned!

photo by:Ash @ Ashman Mahfudz


all images used are mostly captured by me or found on the web and believed to be in the public domain. if any images that appear are in violation of copyright law, please forward proof and we will remove them asap.