The River Island Autumn Winter 2013 fashion show highlighted the party and further fueled guests’ enthusiasm for the brand’s entrance into Malaysia, exclusively through Zalora.
After the show, guests were encouraged to explore the Blackberry QR panels, which enable Blackberry users to purchase looks from the collection with a simple scan of a QR code. Each panel is fitted with images of the collections, accompanied by a QR code next to the item. This partnership with Blackberry further demonstrates Zalora’s proficiency in making technology an effective method for retail success.
River Island is a London-headquartered high street fashion brand, which operates in a number of worldwide markets. With over 60 years of fashion retailing experience, it is one of the most successful companies on the High Street. River Island has nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.
Known for its stylish and affordable fashion as well as the unique touches brought to its collections; River Island is a label that stands out from the rest of the High Street. Loved for its great going-out looks, amazing denim and fabulous shoes and bags, River Island is the go-to place for a complete head-to-toe look.
Although River Island has an in-house design team, the brand has been supportive of up and coming designers and has recently collaborated with music artist Rihanna for an exclusive collection designed by the celebrated style icon.
With the label’s foray into Malaysia and South East Asia exclusively with Zalora, River Island fans can rejoice, as the High Street hit is available at Zalora.com.my. Zalora’s team is also working on bringing on board the Rihanna x River Island collection, which would be set to launch in the coming months.
Zalora is Malaysia’s one-stop destination for fashion and footwear. Bringing insight to global trends, Zalora is home to hundreds of brands and thousands of products ranging from international labels, high-end local designers and homegrown high street fashion brands. Constantly adding fabulous new styles with a host of trend tips and fashion advice, Zalora enables shoppers to experience easy and fun online shopping. With a full range of services, Zalora promises an easy, speedy, value-for-money experience by offering free delivery, fast shipping and safe shopping.