My fashion knowledge is very limited nowadays, and honestly I never heard of this brand Finery London... and very obviously I have tons of unread emails from all the PR - sorry, guilty as charged.
finery London is the first womenswear brand created by Global Fashion Group, the newly formed e-commerce fashion group that covers 23 countries with a 330 billion euro fashion market - Oh this sounds like the future! The brand is now available exclusively on ZALORA in Malaysia!
Led by Caren Downie, Emma Farrow and Rachel Morgans, three influential and respected names on the British high-street, Finery London makes its debut in Asia with a 47-piece collection. Launching for Spring Summer 2015, the collection exemplifies the brand’s aesthetic: elegant and feminine, with just the right amount of fun.
The collection caught my eyes, the brand is filled with modernism and freedom of dressing, loose cut, structured - If I can wear it, it will be a perfect Sunday #OOTD, dress down day at the office - the pieces are just so relax and free!