Thursday, April 16, 2015


 H&M today announced H&M Conscious collections featuring actress and fashion muse, Olivia Wilde; In line with the brand's Conscious movement.

H&M's sustainable fashion line, Conscious Exclusive, was born and features garments and accessories made of materials such as organic silk, organic cotton, organic linen, Tencel®, recycled polyester and conscious leather giving fashion saavy fans of the brand a wide range of stylish options while remaining environmentally aware.

This Spring season, dresses and handcrafted prints are at the heart of the new Conscious Exclusive collection for Spring 2015, with each edgy and elegant look made from more sustainable materials. Global influences are felt throughout the individual pieces, from Japanese draping to African embellishment, each given a fashion twist. New to Conscious Exclusive are recycled sequins and beads, making the collection more sustainable than ever.

But it is just so unfair that they create very basic men's collection....


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